The Elden Ring targets an “Even Bigger” audience than Dark Souls. Bandai Namco believes in the success of the game

The Elden Ring targets an “Even Bigger” audience than Dark Souls. Bandai Namco believes in the success of the game

From Software is finalizing work on the Elden Ring, and Bandai Namco does not hide that it has big plans for the position. The publisher is convinced that the title will beat the success of Dark Souls, and the mysterious world will attract a much larger audience.

Elden Ring is the latest production from Software, which will enter the market at the very beginning of next year. Over the years, the Japanese developed the game described as “the culmination of the From Software experience” , and invited George RR Martin himself to cooperate and create an enigmatic world  .

For many observers following the process of creating the title, it will come as no surprise that the creators have high expectations of the position. During the conversation with the journalist, Hervé Hoerdt, Bandai Namco’s marketing director in Europe, told about the production, who confirmed the Japanese plans. The Elden Ring should attract the attention of many players:

“With Dark Souls, it went from a very competitive niche audience to something that went really broad. I wouldn’t say mainstream, but it wasn’t far from that. And the idea for Elden Ring is to bring an even bigger audience. It is super big for us. It is super big for FromSoftware. We are working very closely with Japan. We have three people dedicated to the franchise over here across Europe.

“FromSoftware and Bandai Namco has this desire to broaden the fanbase, so we have big ambitions for Elden Ring. But I feel what we are making is going to please a lot of people, and that’s the most important thing. That is what we want. We’re not just business people. We want to bring something fun and unique that will please millions of people.”

We will hear about the Elden Ring more and more at the end and beginning of next year. Bandai Namco, having such high expectations, will certainly try to extend the promotion of the new IP, because the title would achieve even better results than Dark Souls. The sales of the three installments of the series reached almost 30 million, and the first part recorded over 10 million copies sold.

The game also received a rating in Korea:


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